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AFBAmerican Foundation®
for the Blind

Expanding possibilities for people with vision loss

AFB Renews Commitment to Ensuring Independence for People with Vision Loss

New logo and tagline reflect changing, growing population

September 12, 2005 (NEW YORK)—The American Foundation for the Blind (AFB) today unveiled a new logo and tagline that embodies the organization's renewed commitment to expanding possibilities for people with vision loss.

The new visual identity reflects a broader, more accurate view of the population the organization currently serves, which includes people who are blind, those living with some degree of vision loss, and the growing number of older Americans who are losing their vision with age.

"Our goal today remains the same as when we were founded over eighty years ago—to eliminate inequities faced by people who are blind or have low vision," said Carl R. Augusto, President and CEO of the American Foundation for the Blind. "AFB will continue to ensure that all people with vision loss have the opportunity to live independently, today and into the future."

AFB's priorities include ensuring that current and future technology benefits people with vision loss. Technological advances hold great potential for enabling people with vision loss to live independently but only when fully accessible. AFB will maintain its work with companies and manufacturers to ensure all products are completely useable by all consumers, including those with vision loss.

The organization will also continue what it does best—providing resources and training to professionals who work with people experiencing vision loss. AFB will remain the "go to" place for teachers working with visually impaired students, rehabilitation specialists, caregivers in retirement and assisted living communities, and the many other professionals who come to AFB for information.

AFB believes that in today's "age of information" timely access to up-to-date information is the key to ensuring people with vision loss maintain an independent lifestyle. Moving forward AFB will be making more of its resources and expertise available online so that professionals, individuals with vision loss, and their families can obtain the information they need, when they need it.

"AFB will continue to provide the expertise, resources, and information it's known for, with a reinvigorated energy to expanding possibilities for people with vision loss," continued Augusto.

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For more information contact:
Carrie L. Fernandez
AFB Communications
(212) 502-7674 or
cfernandez@afb.net

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