L’OCCITANE en Provence Donates $100,000 to the American Foundation for the Blind
NEW YORK (February 13, 2015)—In December 2014, L’OCCITANE en Provence pledged to give back to the visually impaired community by donating up to $100,000 to the American Foundation for the Blind (AFB). Throughout the month of December, the brand urged holiday shoppers to support AFB by purchasing gifts for their loved ones marked with the “Look For The Eye” token. For each purchase made, L’OCCITANE contributed $5 to the cause, and by the end of the month amassed $100,000 to donate to the charity.
L’OCCITANE CEO David Boynton formally presented President and CEO of AFB Carl R. Augusto with a check for $100,000 at the brand’s New York Upper Eastside flagship store via an intimate ceremony with top brand officials. The funds will support AFB’s award-winning programs like VisionAware, which provides help and hope to nearly one million adults new to vision loss, and FamilyConnect, a network that connects close to 200,000 families with vision loss resources each year nationwide.
“We owe L’OCCITANE and its customers an enormous thank you for their kindness, generosity, and unwavering support of people who are blind or visually impaired,” said Carl R. Augusto, “Our longstanding partnership with L’OCCITANE has led to many wonderful initiatives. With this generous gift, AFB will continue to change lives and expand possibilities for millions of people with vision loss.”
As a beauty brand committed to offering a sensorial immersion in natural beauty and fragrance, L’OCCITANE has long supported programs that help the visually impaired throughout the world and is proud to add this donation to the ranks. “We are absolutely delighted to be able to make this impactful donation to AFB,” said David Boynton, “This has only been possible because of our dedicated staff and compassionate, loyal customers—I am so grateful for their support.”
Founded by Olivier Baussan over 35 years ago, L’OCCITANE captures the true art de vivre of Provence, offering a sensorial immersion in the natural beauty, fragrance and lifestyle of the south of France. From the texture of L’OCCITANE products to their scent, each skincare, body care and fragrance formula promises pleasure through beauty and well-being—a moment rich in enjoyment and discovery that goes beyond tangible benefits to create a different experience of Provence.
The American Foundation for the Blind (AFB) is a national nonprofit that expands possibilities for people with vision loss. AFB's priorities include broadening access to technology; elevating the quality of information and tools for the professionals who serve people with vision loss; and promoting independent and healthy living for people with vision loss by providing them and their families with relevant and timely resources. Headquartered in New York, AFB is proud to house the Helen Keller Archives and honor the more than 40 years that Helen Keller worked tirelessly with AFB.
PR Manager, L’OCCITANE
Media Manager, AFB
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