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AFBAmerican Foundation®
for the Blind

Expanding possibilities for people with vision loss

The American Foundation for the Blind Unveils Enhanced Website Redesign

New York (March 6, 2012)—The American Foundation for the Blind (AFB), the national nonprofit that expands possibilities for people with vision loss, today announced the redesign of its website, www.afb.org. The new design offers a more interactive, engaging experience, making it easier for visitors to locate information on everything from accessible technology to raising a child with visual impairments to webinars on the latest research in the blindness field.

"We are thrilled with the new site design: it's easy to navigate and connects millions of people to life-changing information and resources on living with vision loss," said, Carl R. Augusto, president and CEO of AFB.

Like the former AFB website, the new afb.org is fully accessible to people with vision loss. Visitors can change colors, font, and font size to increase content readability, or adjust for repetitive links when using a screen reader. The new site is also designed for ease of use on mobile devices.

This marks the first major upgrade to AFB's website in several years. Since its initial launch in 2001, AFB's web traffic has grown significantly over the years, and the site now boasts a number of robust web programs that serve millions of people annually.

On the new site, visitors will find:

  • Improved navigability via a cleaner design, more dynamic content, and a new information architecture
  • Slideshows that highlight news, events, and resources on living with vision loss
  • New and enhanced ways to engage with AFB through public policy campaigns and various social networking channels, including blogs and message boards
  • Robust and dynamic landing pages for key programs, including the AFB Center on Vision Loss and AFB Press
  • The ability to easily share content by email, Facebook, or Twitter
  • A vibrant and supportive community on AFB's award-winning family of websites including FamilyConnect®, CareerConnect®, Senior Site®, and VisionAware
  • In-depth descriptions of more than 1,600 agencies and organizations that offer services to people with vision loss, available for free for the first time through AFB's Directory of Services online

The site was designed by CDG Interactive, a long-time design partner of AFB, and built by the Daily-e Corporation, whose mission is the creation of accessible websites.

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About AFB

The American Foundation for the Blind (AFB) is a national nonprofit that expands possibilities for people with vision loss. AFB's priorities include broadening access to technology; elevating the quality of information and tools for the professionals who serve people with vision loss; and promoting independent and healthy living for people with vision loss by providing them and their families with relevant and timely resources. Headquartered in New York, AFB is proud to house the Helen Keller Archives and honor the more than 40 years that Helen Keller worked tirelessly with AFB.

Contact:

John Mackin
AFB Communications
212-502-7617
jmackin@afb.net

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