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for the Blind

Expanding possibilities for people with vision loss

Need Help from Visually Impaired

I am working on a project for Proctor & Gamble, relating to creating products for the visually impaired. I am specifically focusing on the Personal Beauty Care category. I was hoping to receive some assistance. I would like to ask the following questions:
1. What are your key needs with respect to makeup?
2. What types of makeup do you use?
3. How do you shop for your makeup? Select colors, etc?
4. Why are you attracted to certain brands?
5. Are certain brands and/or products easier to select and use if you are visually impaired?
6. What do you value most about makeup?
7. Is there anything else you can tell me about the shopping and using experience?

Any help you can give me would be greatly appreciated.

Thank you in advance for your help!

There are currently 10 replies

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Re: Need Help from Visually Impaired

I am a small manufacturer of natural soap, skin care and home fragrance products. I am interested in creating products for the visually impaired, and need input. Other than large print on labels, are there specific needs/wants in these types of products?
Thank you!

Re:Need Help from Visually Impaired


Re:Need Help from Visually Impaired


My name is Jalpurnia I am legally blind. I am also an owner of a day spa and have created my own all natural skin care line. I have trouble putting on make up dealing with my eyes..usually visually impaired people are pretty good with their hands so if their is a device you could create that would give an individual more control over applying eye make u[ this would be great I would love to talk with you in greater detail you can reach me at or

Thank you

Jalpurnia T.

Re:Need Help from Visually Impaired

Hi Laura, my name is Fiona and I'm a product design student working on a similar topic in Edinburgh, Scotland. I was wondering how I would go about getting in touch with a cosmetics firm such as Procter & Gamble which led me to this site (the wonders of Google!).

Maybe we could exchange email addresses and I could ask you a couple of questions? My email address is - I would greatly appreciate any information you could help me with!

Many thanks

Re:Need Help from Visually Impaired

heres some good advice. put larger print on labels, use high contrast colors, and dont put any extra info. on labels, it just makes it harder to read.

Re:Need Help from Visually Impaired

I might have an idea for you girls/women. If you find make-up that you like, you can go to a make-up artist or a estetician/cosmetologist who does that for a living and they can show you how to apply it and what colors would work/look good on you. I am also a cosmetologist and even though I only do hair, I have alot of friends who do that. You would only need to go once and it is amazing how they can take your face and make it look so much better than we can. Find someone that will make you look natural and not made-up. If you go to a salon/spa it is usually the best. Only go to someone licensed though or you might end up looking like Elvira. LOL! Not Good! It will usually cost anywhere from $16-$26 dollars. But it'w worth it. You can also have someone get you a gift certificate to the place and with the holidays coming up it would be good. Good luck ladies!

Kelly H.

Re:Need Help from Visually Impaired


I have a 22 year old daughter who is both legally blind and no ability to distinguish color with the sight she has. Your research is very exciting to me as she is constantly frustrated with applying makeup.

The biggest problem she has is applying makeup around her eyes. She ends up with good results, but it's difficult when it comes to eye liner and mascara. She does amazingly well with everything else.

As a resident of Cincinnati and a big fan of P&G, I should have known they would be working on something like this. What a wonderful company you work for!


Re:Need Help from Visually Impaired

Hi, my name is Reanne and I've been dealing with this makeup issue since for 10 years. I have some of my own techniques and I'm legally blind and I have some from completely blind people I met at a camp where I worked. Liquid makeup works the b est because you can feel where it is when you put it on. Have someone choose your exact shade in foundation so that it won't matter if you miss a spot. Or you could just use a moisturizer on your face covered by a translucent powder. This is impossible to mess up. I love liquid eye shadow but stick to shier colors. Avoid putting eye liner or mascara under your eyes because it is easy for it to run and smudge and you won't know it. I admit that mascara is the most difficult to apply without getting it everywhere but just steady your elbow and go slow. Waterproof will prevent running if you get your face wet or cry so you won't have to worry about that. Lip stick looks fake and trashy anyhow so just go with a gloss. I like Revlon lip glide because it is thin and just adds a little color. My last piece of advice applying makeup is to ask someone sighted to check your makeup when you are finished. I do this and my roomates, friends and family are used to it and happy to help. Use something oil based to take off your mascara like baby oil so that you don't have black rings under your eyes. You may want to wipe this area with oil when taking off your makeup just in case.
Feel free to email me at with any other makeup tips if you are having trouble or want to get more advanced. I have some tips on nail painting as well.

Re:Need Help from Visually Impaired

Hi Claire,
Thanks for your response.

I have some suggestions that I've learned from others through my research.
1. Mascara - Purchase clear mascara so your lashes are longer, but you do not need to worry about getting smudges on your eyelids.
2. A powder with a small amount of foundation looks natural and you do not have to worry about it not blending in with your face (example: Clinique Double-Pressed Powder, Matte Beige is pretty popular)
3. The brand Coty has a lip product which is wax, you apply it before putting on lipstick, so you can avoid having lipstick bleed over your lips.

If I find out other information, I'll let you know.

Have a great day!

Re:Need Help from Visually Impaired

Hey, I'm a sixteen yearl old girl so this post definitely interested me. However, I don't presently wear makeup, and its not because I don't want to, but I don't really know how to apply it. Since I lack the ability to use a mirror, the application process becomes somewhat difficult. So, I would love products, that were easy to use. Maybe colors that were very natural so you don't have to worry about blending and stuff like that. But pretty much anything that would make it easier so that teen girls like myself can use it. Nothing gloppy and thcik and confusing because you have to blend it just right, etc. I'm glad you asked such a question and would love to see the outcome. I would love to be able to use makeup myself.

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